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RESOURCES

Turn the frameworks into action.

Practical whitepapers, playbooks, eBooks, templates, and research for leaders working across Customer Education, Customer Marketing, AI, and post-sales. Start with an idea, then take the tool into your team.

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FRAMEWORK 🔹eBOOK 🔹$35 (US) 

Stop creating the content five different ways.

THE FELLOWSHIP OF THE CONTENT COUNCIL

A cross-functional operating model for content governance across Marketing, Education, Success, Support, Product, and Enablement.

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RESEARCH 🔹INSIGHT BRIEF 🔹COMING SOON

Connect engagement signals to business outcomes.

FROM LEARNING TO LOYALTY: HOW CUSTOMER EDUCATION DRIVES ENGAGEMENT, ADOPTION, AND RETENTION

A concise research-driven look at how customer engagement, community participation, education behavior, and renewal signals can be evaluated together.

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PLAYBOOK 🔹AI PROMPTS 🔹COMING SOON

Better prompting starts with better thinking.

THE CUSTOMER MARKETING MULTIPLE ASSET GUIDE

An experiment using five generative AI tools to turn one customer interview into a full suite of marketing content.

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RESEARCH🔹INSIGHT BRIEF🔹IN PROGRESS 

The question for Customer Education (CEd) and Customer Marketing is "is it moving the needle?"

CUSTOMER ENGAGEMENT AS A HEALTH SIGNAL

The 2026 CEd/CM Analytics Series is a monthly roundtable designed to help Customer Education and Customer Marketing leaders identify the metrics that matter, capture them effectively, and turn engagement data into insights the broader business can use. Across the year, participants explore how to integrate CEd and CM data into Customer Health Scores, improve programs through continuous analysis, and demonstrate their impact on retention and ROI.

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DISCUSSION🔹VIDCAST 🔹FREE

Customer Education and Customer Marketing as scale engines to Customer Success.

MIXOLOGY ON YOUTUBE

Mixology explores what happens when Customer Education and Customer Marketing stop operating as separate functions and start working together as engines for customer success, growth, and long-term value.

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DISCUSSION🔹VIDCAST 🔹FREE

Move beyond reactive silos and build a seamless, data-driven customer lifecycle.

THE POST SALES ALLIANCE ON YOUTUBE

Join our community for practitioner-led conversations across Customer Success, Product, Customer Marketing, Support, and Education as we tackle the real operational challenges shaping customer experience in 2026.

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© 2024 Kristine Kukich

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