In 2026, the question for Customer Education (CEd) and Customer Marketing (CM) isn’t just "are they engaging?" but "is it moving the needle?" As the landscape shifts, practitioners are seeking clarity on what to measure, how to capture it, and how to ensure that data actually influences company-wide strategy.

 

​Join a monthly, January–November deep dive into the mechanics of modern Customer Education analytics, where we tackle real measurement challenges and apply learning data to Customer Health Scores and long‑term retention. Each session rotates through four pillars of CEd success: defining the metrics that matter and the workflows to capture them, building a delivery cadence that gets actionable insights to Product, Sales, and CS, integrating education signals into health scoring to shift from tracking completions to predicting churn, and continuously optimizing programs through monthly analysis that sharpens content, boosts engagement, and proves ROI.